D'Art Design

Branding is indeed one of the most crucial aspects of a retail business. There is a misconception that the logo or slogan of a company is its main branding element. However, retailers and businessmen should be aware of the fact that branding is actually associated with each and every retail element that communicates the brand’s values, message, personality, and identity to the customers.  When talking about a retail store, branding plays a significant role in creating a memorable and interactive shopping experience for the customers that further makes it easier for them to remember your brand. And clearly, in order to accomplish this, a brand needs to implement an immersive shop design .   Through the medium of this article, our readers will discover some of the most effective branding elements that should be incorporated in a retail store layout, that will further help businesses create a cohesive and consistent image and experience maximum benefits. Hence, let us get sta...

  In today's fast paced world where first impressions matter more than ever, your stores design and interior play a pivotal role in attracting and retaining customers. The aesthetics and functionality of your space significantly impacts the overall shopping experience.  The highly competitive retail landscape demands nothing but perfection. It doesn't matter if you're a brick-and-mortar retailer or an e-commerce business looking to open a physical store, understanding the importance of store layout and interior design is an absolute essential. Layout and Space Designs A stores layout and space design are what first catches the customers eye. So, it's a great opportunity to make a lasting first impression and translating your brand's identity. For wooing customers, keep the following considerations in mind while optimizing the store's layout and space designs: Customer flow- For a better customer experience, smooth navigation is extremely crucial. Having enough s...

In today’s fast paced world, where consumers have endless choices at their fingertips, a well thought of store design can prove to be a game changer. A combination of art and science can be used to create a captivating environment which will improve customer experience and drive sales. A well sought out store is not just defined by the placement of products on the shelves, it’s about inducing an immersive and memorable shopping experience. Be it a small boutique or a large retail, its the layout, aesthetics and functionality of the store that fuels growth.   A store design   is a multifaceted discipline, having so many layers that should be in alignment to make it a success. There is a saying that holds true in the world of retail; “You never get a second chance to make a first impression”. First impressions matter, the moment a customer walks the door, they’ll have a thought that’ll influence their shopping behaviour. And that thought would be the initial impression your st...

  There was a time when people were paid for waking up other people, human alarm, as you can call it. Then the actual alarm clock, as we know it, came into existence and those Knockers Uppers were no longer needed. The one constant that technology has is that it is ever-changing. Evolving and only those who evolve with the technology get to stay at the forefront. There have been two subtle fundamental forces to the daily life of people, two basic needs, shop for stuff, and news of what’s happening. That being the print media.   How people get what they want can be as crucial and sometimes more so than what they get. Now the world is changing at an exponential speed and thus the fundamental aspects of day-to-day life are also changing. So, where do we go from here? We are certainly not going back to having podiums at the middle of the street with people battling out in haikus. Though they will be fun to watch! and the current newspaper while sipping tea is old news. And as far...

The world is moving forward expeditiously. Now more and more information is online and competition has increased. The old-time flashy advertisement is no longer enough. Now the customer requires more than just a well-placed sales pitch. It has become more important than ever to establish a kinship between the brand and the customer. That’s what the experience centres are designed for! Designed specifically to make the customer feel part of the brand from the moment they enter. The experience centre is a TG-FOCUSED establishment, and it is designed accordingly. The design aspect of the experience centre can be divided into three broad categories and each builds on the previous aspect to give the customer a holistic experience that stays with the audience long after they have exited. THE DRAW      The experience centre and the brand identity run in a cycle like a yin and a yang. The brand identity influences how the experience centre is designed, aligned with the public pe...

  In the current times, when people are binging (online), ordering (online) but are physically (offline) to the outer world. These BTL marketing agency(ies) are using different BTL activities to drive traffic to their clients. Very effectively the marketing strategies are connecting and engaging with the audience. Since the concept of experiential marketing came into existence, BTL marketing , taking over the traditional marketing techniques and forms. As we are living in the big bang explo-sure of ‘Digitalization’, we had created a parallel universe ‘Virtually’. Without geographical boundaries (mostly with), the target audience of the brand is spread over and these activities play a great role in catching up with them. Not only it increases the sales but creates a better relationship with the customer and eventually ends up creating brand equity. How many types are of? Below the line marketing possesses around half a dozen types of activities, namely - ●    ...

From ancient times, we depend upon the wayfinding signages for navigation, and times haven’t changed till now. The large buildings, areas, avenues are always equipped with these big, creative, and innovative signage boards. Though the modern GPS (Global Positioning Systems) has taken over the majority of the market, ‘ the old-school way, is the old-school way. ’ Scientific advancements had led the satellites to work for the same, but we still see the large navigation signages on highways, expressways, trunk roads, etc. but that’s the outdoor talk! If we go indoors whether in hotels, malls, auditoriums, etc., and don’t find these wayfinding signages, we would literally get lost. The design agencies are responsible for these tech-savvy sign design which helps us in navigation throughout our way. What’s that ‘tech-savvy’ sign designs? - The inclusion of AR dates backs to the last decade or more when touchscreens and interactive kiosks were spread over in all airports, shopping malls, and...

  It’s not possible to ignore these big billboards every time you’re traveling. They are placed intentionally with a bigger size to catch your eyeballs. The meaning is inside the words “ Out of Home Advertising ”. Ironically, inside the home, there are many mediums these advertising agencies use to gather attention like radio, television, and print media. But OOH, they have lesser. The limitation is the need for innovation. And the innovation leads to a better future and here in the fourth slice of our blog series “The Detail” we’ll discuss the future of OOH Advertising in correspondence with current times. EYE FOR EYE It’s the born-human nature of seeking and enjoying the clout, and it is being used like ‘sex and lust’ in the industry to catch the eye and the ROI. Just straightforwardly, people use the medium of Out of Home Advertising to be a way of brand building and be visible to a larger audience. Like in New York, Times Square is treated as a status symbol and one gets c...

  Categorically mannequins are articulated dolls used by tailors, window dressers, artists to display their clothing. An artist’s jointed model carries the ‘word history’ from France to the flemish ‘manekken’. In the visual merchandising  and fashion industry, they play a very major role. The mannequins ‘were’ and ‘now’ are extensively used for shop display purposes. In this blog, we’ll figure out different time assortments from history, to the present, and to the future. As the mannequins carry a rich history, it will be more interesting to map out their roots to the present day. In the past hundred years, figures are changing to reflect advents of window shopping, subversive androgyny, liberation for women, wartime rationing, fetishism in barbies, fiberglass, and Twiggy. Shapes rotate from poles to lunettes and backgrounds. To date, models reflect changing stances on the female form, patterns of consumer behavior, material and technological developments, which are sym...

                                                   If you’re not visible, you’re not sellable . For the sole purpose of visibility, visual merchandising is done to catch the eyes. From ‘Le Bon Marche’ to attractive displays in branded stores nowadays, we have come a long way. The revolutionary ‘Tony Morgan perspective’ has changed them in 90 to 360 degree way which we witness today. The concept of retail merchandising has become more popular due to large openings of pop-up stores all around the country and every brand is after it. As it creates an ease of merchandise and retail at the same time.   Through this blog today, we’ll cover the need, the place, the use, and some techniques. Why do we Display? As visual merchandising plays a great role in increasing the visibility of the brand and hence the brand loyalty. The trajectory of this visual r...