D'Art Design

  In the current times, when people are binging (online), ordering (online) but are physically (offline) to the outer world. These BTL marketing agency(ies) are using different BTL activities to drive traffic to their clients. Very effectively the marketing strategies are connecting and engaging with the audience. Since the concept of experiential marketing came into existence, BTL marketing , taking over the traditional marketing techniques and forms. As we are living in the big bang explo-sure of ‘Digitalization’, we had created a parallel universe ‘Virtually’. Without geographical boundaries (mostly with), the target audience of the brand is spread over and these activities play a great role in catching up with them. Not only it increases the sales but creates a better relationship with the customer and eventually ends up creating brand equity. How many types are of? Below the line marketing possesses around half a dozen types of activities, namely - ●    ...

What is a Corporate Event? A form of event or a social activity organized by a corporate/business singleton. Employees, board members, stakeholders, customers, potential clients are not only circumscribed under the audience of a corporate event. There are many! Depending upon the reason (for the event), the audience is differentiated. To name to(reasons) for the events(organized) are motivation, award-distribution, milestones(marking) etc. We just discussed a form of events(corporate), now let’s know its types: Conferences - Often conducted to convey the information to a specific audience. Businesses use it as a tool to educate and motivate attendees and to increase their collaboration and engagement. Trade Shows/Exhibitions - Larger than conferences, where corporates rent a space to promote their products/services to their potential clients. Within a business, an organizing committee is made which takes care of all the planned instances which are listed in an itine...

Events were always an integral part of society. Humans being social creatures cannot live in alone space, they always mingle around with each other. And events (whether a party, ceremonial or promotional) drive that ‘mingle factor’ to club ‘homo sapiens’. Not to attend and enjoy only, an event takes a proper event planning (from the scratch) and ‘if we say for the current times, technology has been integral in every event right from planning, inviting(guests) to execution. So let’s clear the clutter by dividing the event happenings into three-time periods: 1.     Past Events were always a ‘Hoopla in Disguise’ just from the times of Cleopatra(the first-ever event planner). Her(Cleopatra) first instance of the event - “She entered a meeting to which she drifted down the Nile river on a boat, which was filled with candles and perfume, ‘a set’ to awe Mark Anthony.” At that time, limited communication slow downed the pace, as messages (invitations) were hand-delivered and took...

Brands nowadays are more concerned about the visibility factor, as survival in the competition is the key. For that purpose, they rely on a retail agency that can provide brand identity in a sustainable way. What’s the successful Brand Activation strategy? A successful Brand Activation strategy is the one that can transform the insights into business realities. The one that can make brand positioning an effective way of placing the brand in the course of brand identity. Though a brand activation strategy is dependent on different variables such as objectives, resources(available), and the industry that changes ‘company-to-company & strategy-to-strategy’, but to make it successful an agency with an experienced team is required. The R&D for the same not only includes the study of brands’ target audience & demographics but also their approach on how they want to present in relation to recent times. A communication strategy is planned which includes brainstorming of ...