It’s not possible to ignore these big billboards every time you’re traveling. They are placed intentionally with a bigger size to catch your eyeballs. The meaning is inside the words “ Out of Home Advertising ”. Ironically, inside the home, there are many mediums these advertising agencies use to gather attention like radio, television, and print media. But OOH, they have lesser. The limitation is the need for innovation. And the innovation leads to a better future and here in the fourth slice of our blog series “The Detail” we’ll discuss the future of OOH Advertising in correspondence with current times. EYE FOR EYE It’s the born-human nature of seeking and enjoying the clout, and it is being used like ‘sex and lust’ in the industry to catch the eye and the ROI. Just straightforwardly, people use the medium of Out of Home Advertising to be a way of brand building and be visible to a larger audience. Like in New York, Times Square is treated as a status symbol and one gets c...
D’Art Design is Retail Design Agency with a true amalgamation of design and manufacturing services. We designs for people who are interacting with your brand. Also, here we come up with innovative solutions to your problems by providing your store with a new dimension altogether using diverse shapes and filling it up with different colours and textures.