D'Art Design

In today’s fast paced world, where consumers have endless choices at their fingertips, a well thought of store design can prove to be a game changer. A combination of art and science can be used to create a captivating environment which will improve customer experience and drive sales. A well sought out store is not just defined by the placement of products on the shelves, it’s about inducing an immersive and memorable shopping experience. Be it a small boutique or a large retail, its the layout, aesthetics and functionality of the store that fuels growth.   A store design   is a multifaceted discipline, having so many layers that should be in alignment to make it a success. There is a saying that holds true in the world of retail; “You never get a second chance to make a first impression”. First impressions matter, the moment a customer walks the door, they’ll have a thought that’ll influence their shopping behaviour. And that thought would be the initial impression your store. A fa

  There was a time when people were paid for waking up other people, human alarm, as you can call it. Then the actual alarm clock, as we know it, came into existence and those Knockers Uppers were no longer needed. The one constant that technology has is that it is ever-changing. Evolving and only those who evolve with the technology get to stay at the forefront. There have been two subtle fundamental forces to the daily life of people, two basic needs, shop for stuff, and news of what’s happening. That being the print media.   How people get what they want can be as crucial and sometimes more so than what they get. Now the world is changing at an exponential speed and thus the fundamental aspects of day-to-day life are also changing. So, where do we go from here? We are certainly not going back to having podiums at the middle of the street with people battling out in haikus. Though they will be fun to watch! and the current newspaper while sipping tea is old news. And as far as vendo

The world is moving forward expeditiously. Now more and more information is online and competition has increased. The old-time flashy advertisement is no longer enough. Now the customer requires more than just a well-placed sales pitch. It has become more important than ever to establish a kinship between the brand and the customer. That’s what the experience centres are designed for! Designed specifically to make the customer feel part of the brand from the moment they enter. The experience centre is a TG-FOCUSED establishment, and it is designed accordingly. The design aspect of the experience centre can be divided into three broad categories and each builds on the previous aspect to give the customer a holistic experience that stays with the audience long after they have exited. THE DRAW      The experience centre and the brand identity run in a cycle like a yin and a yang. The brand identity influences how the experience centre is designed, aligned with the public perception of th

  In the current times, when people are binging (online), ordering (online) but are physically (offline) to the outer world. These BTL marketing agency(ies) are using different BTL activities to drive traffic to their clients. Very effectively the marketing strategies are connecting and engaging with the audience. Since the concept of experiential marketing came into existence, BTL marketing , taking over the traditional marketing techniques and forms. As we are living in the big bang explo-sure of ‘Digitalization’, we had created a parallel universe ‘Virtually’. Without geographical boundaries (mostly with), the target audience of the brand is spread over and these activities play a great role in catching up with them. Not only it increases the sales but creates a better relationship with the customer and eventually ends up creating brand equity. How many types are of? Below the line marketing possesses around half a dozen types of activities, namely - ●        Direct Mail Camp

From ancient times, we depend upon the wayfinding signages for navigation, and times haven’t changed till now. The large buildings, areas, avenues are always equipped with these big, creative, and innovative signage boards. Though the modern GPS (Global Positioning Systems) has taken over the majority of the market, ‘ the old-school way, is the old-school way. ’ Scientific advancements had led the satellites to work for the same, but we still see the large navigation signages on highways, expressways, trunk roads, etc. but that’s the outdoor talk! If we go indoors whether in hotels, malls, auditoriums, etc., and don’t find these wayfinding signages, we would literally get lost. The design agencies are responsible for these tech-savvy sign design which helps us in navigation throughout our way. What’s that ‘tech-savvy’ sign designs? - The inclusion of AR dates backs to the last decade or more when touchscreens and interactive kiosks were spread over in all airports, shopping malls, and

  It’s not possible to ignore these big billboards every time you’re traveling. They are placed intentionally with a bigger size to catch your eyeballs. The meaning is inside the words “ Out of Home Advertising ”. Ironically, inside the home, there are many mediums these advertising agencies use to gather attention like radio, television, and print media. But OOH, they have lesser. The limitation is the need for innovation. And the innovation leads to a better future and here in the fourth slice of our blog series “The Detail” we’ll discuss the future of OOH Advertising in correspondence with current times. EYE FOR EYE It’s the born-human nature of seeking and enjoying the clout, and it is being used like ‘sex and lust’ in the industry to catch the eye and the ROI. Just straightforwardly, people use the medium of Out of Home Advertising to be a way of brand building and be visible to a larger audience. Like in New York, Times Square is treated as a status symbol and one gets chill