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Showing posts from February, 2021

Retail Branding

                                      “Change is what we emphasize!” W hile delivering a   “Change is what we emphasize!” While delivering a retail showroom design we always create something unique that doesn’t make us monotonous. So, we emphasize ‘change’ as it’s the only thing that lets us thrive in a world full of competitors. Our expertise in the wide range of services we offer also makes our clients protrude. While working on a retail store design we keep a bird-eye view from consumers’ thought process, that how it wants a store to be. Because the end consumer experience is ‘what’ matters the most. So, while delivering any retail store design we the three principles of the design intact: ●       Symmetry Everything from every angle of the retail store should go in the same symmetry throughout the store. It pleases the customer’s view and helps in creating that ‘impact’. ●       Harmony It is visually satisfying to the customer’s eye as it combines similar or related elements like

Bit Part of Mystery Shopping!

There are so many debates going on whether Mystery Shopping is legal or illegal. But before reaching a point or conclusion we should look at how they are conducted from a geographical-eye. MSPA(Mystery Shopping Providers Association) has given certain guidelines and principles(ethical and technical) that must be followed, though they differ from country to country, but yes! They just are obeyed. What exactly Mystery Shopping is? In layman’s words, it is described as spying done by a company(or a third party company) on its staff, or auditing is done to check the quality of service, the organization, and management. Many brands conduct mystery shopping by using trained individuals in order to determine: ●       Proper placement of POP(Point of Purchase) materials. ●       Store traffic patterns. ●       Consumer product placements. ●       Price checks. In a parallel world, there also talks about “whether mystery shopping is quietly enforcing federal law”. Trained ind

Interior Design - The Italian Way

Italian interior designs are not limited to Italy but to every country where the Renaissance extended. Not only nowadays, but Italian designs were and will always be “in” no matter what, their trend is not going to vanish, in near or farsight. But what appeals to all of us today, do we know its roots? So let, Let’s take a look at its history! Roman style of ornamentation and classical architectural elements from the renaissance period 'big-banged' as the cluster of fine interiors. With the specialty in decoration right from the treatment of walls to the affluence of woodwork and the nobility of fireplace are the 'go-to' in Renaissance interior. Italy was, is, and will be associated with Renaissance and the fine interiors, though the latter flourished and extended in other countries. Domes constructed as rotundas, cabinets like caryatids bordering central doors, triangular pediment, and cloister of semi-circular arches are some of the hallmarks of Renaissance bu