Skip to main content

The Detail - Out of Home Advertising

 

It’s not possible to ignore these big billboards every time you’re traveling. They are placed intentionally with a bigger size to catch your eyeballs. The meaning is inside the words “Out of Home Advertising”. Ironically, inside the home, there are many mediums these advertising agencies use to gather attention like radio, television, and print media. But OOH, they have lesser. The limitation is the need for innovation. And the innovation leads to a better future and here in the fourth slice of our blog series “The Detail” we’ll discuss the future of OOH Advertising in correspondence with current times.

EYE FOR EYE

It’s the born-human nature of seeking and enjoying the clout, and it is being used like ‘sex and lust’ in the industry to catch the eye and the ROI. Just straightforwardly, people use the medium of Out of Home Advertising to be a way of brand building and be visible to a larger audience. Like in New York, Times Square is treated as a status symbol and one gets chills of prestige and pride if displayed over there. That’s the power of a billboard, as it can make you reach heights, but remember the sky is the limit. A weird predicament, if we were in the primitive age, everything would be ‘favor for a favor’ like in the barter system. And that’s the ‘Eye for an Eye’ when a brand uses the OOH or DOOH advertising via an advertising agency, they share for monetary and barter for their portfolios. Yes I Know, it was a damn weird one but it shares a 10% relevance or maybe 30%.

THE TRENDIEST

To predict the future of OOH, we need to know what are the trends still ‘in’ beside this rude pandemic. And the list goes like this:

●      Consistent increase in DOOH Advertising i.e Digital Out Of Home

●      Brands embracing the power of storytelling

●      AI integration within ads

●      Multi-channel integration

●      Outdoor Advertising becoming more creative

The constant bombardment of clickable advertisements irritates us to our spines, coz they literally don’t let us binge or listen, and the ‘hope and scope’ of outdoor advertising is coming back. Although OOH hasn’t been spared by digitalization too, due to the storytelling trend to be increased by many folds in this or coming years, it will see a hike. These lockdowns have made people frustrated. As soon as the situation starts easing,  they will move outside (like never before) to satisfy their ‘imprisoned soul’ due to the invisible enemy. Technologies with the likes of artificial intelligence, virtual reality, and augmented reality are being included in the ‘PHYGITAL STORES’, they are also shaping the future of outdoor advertising. 

By 2050, we are hoping that human intervention in most of daily’s will be minimalized and the tasks would be taken over by the robots. With ‘G’ technology in the network bandwidths, people can witness outdoor advertisements like shown in the movies with the help of ARs. The data-driven digitalization, if put at the core of OOH can unlock new possibilities, making it more efficient and effective.

CHANGE IS INEVITABLE & IT IS COMING……

In few words, OOH being the broad reach medium, possess some inherited benefits like - it cannot be ad-skipped and ad-blocked! The real world can be connected to the digital world by using data in the traditional advertising format. It will not only modernize and future-proof OOH, but will provide more effective and measurable solutions.

Labels

Labels:

Comments

Post a Comment

Popular posts from this blog

Merchandising - The Visual Way

“Let’s connect the roots” The roots of visual merchandising date to the mid-1800s when Aristide Boucant opened the world’s first departmental store ‘Le Bon Marche’ in Paris with his innovative distribution of goods. From displaying the wares on the table in the front of the stores to having small front windows to innovative and attractive Visual Merchandising (including mannequins, planograms, doodle designs) we have come a long way. In the past times, the approach was simple but it was profitable (according to times) as it was a new thing and people were absorbing it well. ‘The most attractive on the front was the initial thought those days because of carting products on stalls and displaying on the streets. The ‘put-out’ factor was the most emphasized. For real, if we are discussing the history of visual merchandising , we just can’t miss out on the book ‘Visual Merchandising’ by Tony Morgan, which changed the retail to how we see it now, as it explains the production of large...
Post a Comment
Read more

The Detail - Navigation & Wayfinding Signages

From ancient times, we depend upon the wayfinding signages for navigation, and times haven’t changed till now. The large buildings, areas, avenues are always equipped with these big, creative, and innovative signage boards. Though the modern GPS (Global Positioning Systems) has taken over the majority of the market, ‘ the old-school way, is the old-school way. ’ Scientific advancements had led the satellites to work for the same, but we still see the large navigation signages on highways, expressways, trunk roads, etc. but that’s the outdoor talk! If we go indoors whether in hotels, malls, auditoriums, etc., and don’t find these wayfinding signages, we would literally get lost. The design agencies are responsible for these tech-savvy sign design which helps us in navigation throughout our way. What’s that ‘tech-savvy’ sign designs? - The inclusion of AR dates backs to the last decade or more when touchscreens and interactive kiosks were spread over in all airports, shopping malls, and...
Post a Comment
Read more

The Detail - Visual Merchandising

                                                   If you’re not visible, you’re not sellable . For the sole purpose of visibility, visual merchandising is done to catch the eyes. From ‘Le Bon Marche’ to attractive displays in branded stores nowadays, we have come a long way. The revolutionary ‘Tony Morgan perspective’ has changed them in 90 to 360 degree way which we witness today. The concept of retail merchandising has become more popular due to large openings of pop-up stores all around the country and every brand is after it. As it creates an ease of merchandise and retail at the same time.   Through this blog today, we’ll cover the need, the place, the use, and some techniques. Why do we Display? As visual merchandising plays a great role in increasing the visibility of the brand and hence the brand loyalty. The trajectory of this visual r...
Post a Comment
Read more