BTL Marketing is paradoxical to the ATL activities in traditional means. The takeover by BTL started with the advent of social platforms as the tool to reach the targeted audience and search for new markets. Who visioned that the advertising would be so handy? The insight view towards the behavior (search) of the consumer enables BTL marketers to place advertisements accordingly. The device mapping which is laced with demographic, geographic research leads to understanding what’s ‘creating a buzz in the market and what consumers are ‘searching about’. Keeping the insights in mind, a proper BTL marketing strategy is made and placed for brand positioning. But first of all, we need to know how BTL marketing works: The BTL marketing is a strategy used to promote products/services in a more personalized way/manner than those in ATL marketing. Activities such as direct mail campaigns, trade shows, catalogs, telemarketing, free sampling, exhibitions, and targeted SEM (Search Engine Mark...
D’Art Design is Retail Design Agency with a true amalgamation of design and manufacturing services. We designs for people who are interacting with your brand. Also, here we come up with innovative solutions to your problems by providing your store with a new dimension altogether using diverse shapes and filling it up with different colours and textures.