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Corporate Events: An Overview

What is a Corporate Event? A form of event or a social activity organized by a corporate/business singleton. Employees, board members, stakeholders, customers, potential clients are not only circumscribed under the audience of a corporate event. There are many! Depending upon the reason (for the event), the audience is differentiated. To name to(reasons) for the events(organized) are motivation, award-distribution, milestones(marking) etc. We just discussed a form of events(corporate), now let’s know its types: Conferences - Often conducted to convey the information to a specific audience. Businesses use it as a tool to educate and motivate attendees and to increase their collaboration and engagement. Trade Shows/Exhibitions - Larger than conferences, where corporates rent a space to promote their products/services to their potential clients. Within a business, an organizing committee is made which takes care of all the planned instances which are listed in an itine...

Events: A Hoopla in Disguise

Events were always an integral part of society. Humans being social creatures cannot live in alone space, they always mingle around with each other. And events (whether a party, ceremonial or promotional) drive that ‘mingle factor’ to club ‘homo sapiens’. Not to attend and enjoy only, an event takes a proper event planning (from the scratch) and ‘if we say for the current times, technology has been integral in every event right from planning, inviting(guests) to execution. So let’s clear the clutter by dividing the event happenings into three-time periods: 1.     Past Events were always a ‘Hoopla in Disguise’ just from the times of Cleopatra(the first-ever event planner). Her(Cleopatra) first instance of the event - “She entered a meeting to which she drifted down the Nile river on a boat, which was filled with candles and perfume, ‘a set’ to awe Mark Anthony.” At that time, limited communication slow downed the pace, as messages (invitations) were hand-delivered and took...