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Showing posts with the label market analytics

Bit Part of Mystery Shopping!

There are so many debates going on whether Mystery Shopping is legal or illegal. But before reaching a point or conclusion we should look at how they are conducted from a geographical-eye. MSPA(Mystery Shopping Providers Association) has given certain guidelines and principles(ethical and technical) that must be followed, though they differ from country to country, but yes! They just are obeyed. What exactly Mystery Shopping is? In layman’s words, it is described as spying done by a company(or a third party company) on its staff, or auditing is done to check the quality of service, the organization, and management. Many brands conduct mystery shopping by using trained individuals in order to determine: ●       Proper placement of POP(Point of Purchase) materials. ●       Store traffic patterns. ●       Consumer product placements. ●       Price checks. In a parallel world,...