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Showing posts with the label branding equity

Design is an Experience

Design is an Experience. What is Experience? Experience is the knowledge that one gets when he uses a product or service and stays with the person for a lifetime. Experience can be classified into three layers: 1.      In this layer is where a customer gets an experience using a product or service 2.      In this layer, by revamping the retail experience  we can improve it before providing it to the customer with instant gratification 3.       In this layer the consumers are being provided with a transformational experience such as Phygital connect, 360 -degree experience, and many more. Customers always remember the experience they had so brands’ focus should be on creating the best of experience for the customer. The retail industry has transformed with time and technology thus imposing greater challenges for the retailers in terms of customer experience, which has evolved with the changes in industry trends. Init...

Retail Branding

                                      “Change is what we emphasize!” W hile delivering a   “Change is what we emphasize!” While delivering a retail showroom design we always create something unique that doesn’t make us monotonous. So, we emphasize ‘change’ as it’s the only thing that lets us thrive in a world full of competitors. Our expertise in the wide range of services we offer also makes our clients protrude. While working on a retail store design we keep a bird-eye view from consumers’ thought process, that how it wants a store to be. Because the end consumer experience is ‘what’ matters the most. So, while delivering any retail store design we the three principles of the design intact: ●       Symmetry Everything from every angle of the retail store should go in the same symmetry throughout the store. It pleases the customer’s view and helps in creating that ‘i...