Skip to main content

12 Best Ideas for BTL Activities and Brand Activation

 

In the current times, when people are binging (online), ordering (online) but are physically (offline) to the outer world. These BTL marketing agency(ies) are using different BTL activities to drive traffic to their clients. Very effectively the marketing strategies are connecting and engaging with the audience. Since the concept of experiential marketing came into existence, BTL marketing, taking over the traditional marketing techniques and forms. As we are living in the big bang explo-sure of ‘Digitalization’, we had created a parallel universe ‘Virtually’. Without geographical boundaries (mostly with), the target audience of the brand is spread over and these activities play a great role in catching up with them. Not only it increases the sales but creates a better relationship with the customer and eventually ends up creating brand equity.

How many types are of?

Below the line marketing possesses around half a dozen types of activities, namely -

●       Direct Mail Campaigns -

It involves ‘e-mailing’ the information about products, services of the brand. Usually, webmail suites are bought to prevent the e-mails to go into spam folders. Also known as E-mail Marketing, it’s a traditional activity of which the use has been minimalized as it doesn’t ensure the brand that the user will open the mail or not.

●       Trade Shows -

Sponsored by trade associations for specific industries, they are organized for the purpose of business cultivation to reach a new audience. Mostly, they aren’t open to the public, and only company representatives/members of the press can attend.

●       Catalogs -

Primarily business catalogs are made and promoted, displaying the brand’s products and services. Search behavior-specific strategies are applied in order to place the advertisement in TG’s feed.

●       Brand Promotion Activities -

They are either done via social media, contests, free product giveaways, charity, post-sales surveys, or appreciation events.

●       Free Sampling/Exhibitions -

As mentioned in the above pointer, giving free products/services as a part of a giveaway falls under free sampling activities. It can be performed at exhibitions, tradeshows, etc. the main purpose behind is to give hands-on experience of the product to customer. It ends up leaving the experience ‘brand’ want to give.

●       Telemarketing -

Maintaining the database of existing customers and collecting new numbers through different ways like feedback forms, social media groups, etc. Making a reminder call or cold-calling and convincing customers about products has seen an increase in sales. 

What are the benefits of?

BTL marketing has plenty of benefits, namely -

●       Creates direct contact with the customers and can be experiential to some extent.

●       More awareness ∝ More sales

●       Much easier than the conventional marketing

●       Contributes to brand building

●       Makes the brand memorable and remarkable

Some ideas for BTL Brand Activations -

  1. Photo Booths
  2. Tweets cafe/Social cafe/Hashtags
  3. Social Mosaic Photo Wall
  4. 3D Holographic

Labels

Labels:

Comments

Post a Comment

Popular posts from this blog

Merchandising - The Visual Way

“Let’s connect the roots” The roots of visual merchandising date to the mid-1800s when Aristide Boucant opened the world’s first departmental store ‘Le Bon Marche’ in Paris with his innovative distribution of goods. From displaying the wares on the table in the front of the stores to having small front windows to innovative and attractive Visual Merchandising (including mannequins, planograms, doodle designs) we have come a long way. In the past times, the approach was simple but it was profitable (according to times) as it was a new thing and people were absorbing it well. ‘The most attractive on the front was the initial thought those days because of carting products on stalls and displaying on the streets. The ‘put-out’ factor was the most emphasized. For real, if we are discussing the history of visual merchandising , we just can’t miss out on the book ‘Visual Merchandising’ by Tony Morgan, which changed the retail to how we see it now, as it explains the production of large...
Post a Comment
Read more

The Detail - Navigation & Wayfinding Signages

From ancient times, we depend upon the wayfinding signages for navigation, and times haven’t changed till now. The large buildings, areas, avenues are always equipped with these big, creative, and innovative signage boards. Though the modern GPS (Global Positioning Systems) has taken over the majority of the market, ‘ the old-school way, is the old-school way. ’ Scientific advancements had led the satellites to work for the same, but we still see the large navigation signages on highways, expressways, trunk roads, etc. but that’s the outdoor talk! If we go indoors whether in hotels, malls, auditoriums, etc., and don’t find these wayfinding signages, we would literally get lost. The design agencies are responsible for these tech-savvy sign design which helps us in navigation throughout our way. What’s that ‘tech-savvy’ sign designs? - The inclusion of AR dates backs to the last decade or more when touchscreens and interactive kiosks were spread over in all airports, shopping malls, and...
Post a Comment
Read more

The Detail - Visual Merchandising

                                                   If you’re not visible, you’re not sellable . For the sole purpose of visibility, visual merchandising is done to catch the eyes. From ‘Le Bon Marche’ to attractive displays in branded stores nowadays, we have come a long way. The revolutionary ‘Tony Morgan perspective’ has changed them in 90 to 360 degree way which we witness today. The concept of retail merchandising has become more popular due to large openings of pop-up stores all around the country and every brand is after it. As it creates an ease of merchandise and retail at the same time.   Through this blog today, we’ll cover the need, the place, the use, and some techniques. Why do we Display? As visual merchandising plays a great role in increasing the visibility of the brand and hence the brand loyalty. The trajectory of this visual r...
Post a Comment
Read more