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12 Best Ideas for BTL Activities and Brand Activation

 

In the current times, when people are binging (online), ordering (online) but are physically (offline) to the outer world. These BTL marketing agency(ies) are using different BTL activities to drive traffic to their clients. Very effectively the marketing strategies are connecting and engaging with the audience. Since the concept of experiential marketing came into existence, BTL marketing, taking over the traditional marketing techniques and forms. As we are living in the big bang explo-sure of ‘Digitalization’, we had created a parallel universe ‘Virtually’. Without geographical boundaries (mostly with), the target audience of the brand is spread over and these activities play a great role in catching up with them. Not only it increases the sales but creates a better relationship with the customer and eventually ends up creating brand equity.

How many types are of?

Below the line marketing possesses around half a dozen types of activities, namely -

●       Direct Mail Campaigns -

It involves ‘e-mailing’ the information about products, services of the brand. Usually, webmail suites are bought to prevent the e-mails to go into spam folders. Also known as E-mail Marketing, it’s a traditional activity of which the use has been minimalized as it doesn’t ensure the brand that the user will open the mail or not.

●       Trade Shows -

Sponsored by trade associations for specific industries, they are organized for the purpose of business cultivation to reach a new audience. Mostly, they aren’t open to the public, and only company representatives/members of the press can attend.

●       Catalogs -

Primarily business catalogs are made and promoted, displaying the brand’s products and services. Search behavior-specific strategies are applied in order to place the advertisement in TG’s feed.

●       Brand Promotion Activities -

They are either done via social media, contests, free product giveaways, charity, post-sales surveys, or appreciation events.

●       Free Sampling/Exhibitions -

As mentioned in the above pointer, giving free products/services as a part of a giveaway falls under free sampling activities. It can be performed at exhibitions, tradeshows, etc. the main purpose behind is to give hands-on experience of the product to customer. It ends up leaving the experience ‘brand’ want to give.

●       Telemarketing -

Maintaining the database of existing customers and collecting new numbers through different ways like feedback forms, social media groups, etc. Making a reminder call or cold-calling and convincing customers about products has seen an increase in sales. 

What are the benefits of?

BTL marketing has plenty of benefits, namely -

●       Creates direct contact with the customers and can be experiential to some extent.

●       More awareness ∝ More sales

●       Much easier than the conventional marketing

●       Contributes to brand building

●       Makes the brand memorable and remarkable

Some ideas for BTL Brand Activations -

  1. Photo Booths
  2. Tweets cafe/Social cafe/Hashtags
  3. Social Mosaic Photo Wall
  4. 3D Holographic
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