D'Art Design

  Categorically mannequins are articulated dolls used by tailors, window dressers, artists to display their clothing. An artist’s jointed model carries the ‘word history’ from France to the flemish ‘manekken’. In the visual merchandising  and fashion industry, they play a very major role. The mannequins ‘were’ and ‘now’ are extensively used for shop display purposes. In this blog, we’ll figure out different time assortments from history, to the present, and to the future. As the mannequins carry a rich history, it will be more interesting to map out their roots to the present day. In the past hundred years, figures are changing to reflect advents of window shopping, subversive androgyny, liberation for women, wartime rationing, fetishism in barbies, fiberglass, and Twiggy. Shapes rotate from poles to lunettes and backgrounds. To date, models reflect changing stances on the female form, patterns of consumer behavior, material and technological developments, which are sym...

                                                   If you’re not visible, you’re not sellable . For the sole purpose of visibility, visual merchandising is done to catch the eyes. From ‘Le Bon Marche’ to attractive displays in branded stores nowadays, we have come a long way. The revolutionary ‘Tony Morgan perspective’ has changed them in 90 to 360 degree way which we witness today. The concept of retail merchandising has become more popular due to large openings of pop-up stores all around the country and every brand is after it. As it creates an ease of merchandise and retail at the same time.   Through this blog today, we’ll cover the need, the place, the use, and some techniques. Why do we Display? As visual merchandising plays a great role in increasing the visibility of the brand and hence the brand loyalty. The trajectory of this visual r...

“Let’s connect the roots” The roots of visual merchandising date to the mid-1800s when Aristide Boucant opened the world’s first departmental store ‘Le Bon Marche’ in Paris with his innovative distribution of goods. From displaying the wares on the table in the front of the stores to having small front windows to innovative and attractive Visual Merchandising (including mannequins, planograms, doodle designs) we have come a long way. In the past times, the approach was simple but it was profitable (according to times) as it was a new thing and people were absorbing it well. ‘The most attractive on the front was the initial thought those days because of carting products on stalls and displaying on the streets. The ‘put-out’ factor was the most emphasized. For real, if we are discussing the history of visual merchandising , we just can’t miss out on the book ‘Visual Merchandising’ by Tony Morgan, which changed the retail to how we see it now, as it explains the production of large...