D'Art Design

  In the current times, when people are binging (online), ordering (online) but are physically (offline) to the outer world. These BTL marketing agency(ies) are using different BTL activities to drive traffic to their clients. Very effectively the marketing strategies are connecting and engaging with the audience. Since the concept of experiential marketing came into existence, BTL marketing , taking over the traditional marketing techniques and forms. As we are living in the big bang explo-sure of ‘Digitalization’, we had created a parallel universe ‘Virtually’. Without geographical boundaries (mostly with), the target audience of the brand is spread over and these activities play a great role in catching up with them. Not only it increases the sales but creates a better relationship with the customer and eventually ends up creating brand equity. How many types are of? Below the line marketing possesses around half a dozen types of activities, namely - ●    ...

  The first blog of the series - The Detail, talks precisely about Retail Branding . Widely concepted and curated, it covers the unique relation of retailer and the brand, how a branding agency can turn brand’s profit and revenue x-times through its branding services, and most importantly the Future of Retail Branding which is integrated as the core of this series. Branding has emerged as a top management priority from the past few decades till now (to the future), as the company’s one of the most valuable intangibles. In particular, branding affects consumer perception that leads to making the choice of the right retail store, to the loyalty which later turns into brand equity. Retailers (As) Brands Building the one ( brand equity ) for self (retailers) is a challenge, often among their competitors, despite focussing on revenue and profit only by selling manufacturer brands. Although many important branding principles apply, retailer brands differ sufficiently to the applica...

BTL Marketing is paradoxical to the ATL activities in traditional means. The takeover by BTL started with the advent of social platforms as the tool to reach the targeted audience and search for new markets. Who visioned that the advertising would be so handy? The insight view towards the behavior (search) of the consumer enables BTL marketers to place advertisements accordingly. The device mapping which is laced with demographic, geographic research leads to understanding what’s ‘creating a buzz in the market and what consumers are ‘searching about’. Keeping the insights in mind, a proper BTL marketing strategy is made and placed for brand positioning. But first of all, we need to know how BTL marketing works: The BTL marketing is a strategy used to promote products/services in a more personalized way/manner than those in ATL marketing. Activities such as direct mail campaigns, trade shows, catalogs, telemarketing, free sampling, exhibitions, and targeted SEM (Search Engine Mark...