D'Art Design

  The first blog of the series - The Detail, talks precisely about Retail Branding . Widely concepted and curated, it covers the unique relation of retailer and the brand, how a branding agency can turn brand’s profit and revenue x-times through its branding services, and most importantly the Future of Retail Branding which is integrated as the core of this series. Branding has emerged as a top management priority from the past few decades till now (to the future), as the company’s one of the most valuable intangibles. In particular, branding affects consumer perception that leads to making the choice of the right retail store, to the loyalty which later turns into brand equity. Retailers (As) Brands Building the one ( brand equity ) for self (retailers) is a challenge, often among their competitors, despite focussing on revenue and profit only by selling manufacturer brands. Although many important branding principles apply, retailer brands differ sufficiently to the applica...

The current testing times have created a black hole where economies are shrunk, people are trapped in survival, so the brands and businesses. The term ‘ Branding Activation ’ doesn’t need any kind of introduction or awareness, as it is one of the sole activities on which brands rely on. Though the term doesn’t need awareness, the brand and its products need. Branding Activation creates the buzz about the brands and their products among the ‘ground-zero by personalizing brands to its audience. And yet the title of this listicle gets justified. What’s the successful Brand Activation Strategy? The brains behind answering this question have been scratched many times. People get into figuring out the best strategy but leave behind the importance of ‘how’ while activating. Some of the pointers including the ‘how' factor while performing brand activation:- Set Brand Goals - Brand activation calls for a lot of communication and clear objectives. Spending plenty of time and ma...

Experience can be considered as the long-lasting effect, either provided or self-instigated about an event, happening, or any kind of activities. From the advent of the 21st-century people are expecting or getting experiences everywhere they go(literally). Did you feel that? The dimension talk is among some of the factors that incite the experience. Right from the hippocampus, we start the process of preserving and retrieving experiences and people nowadays are going only for that single thing. The design industry is a giant in appending them in both (2 and 3) D. The retail industry by incorporating the design industry is into creating retail stores which are capable of providing the shopper experience which is enduring, triggers repeat purchase, narrates brand’s story, and helps brands generate required ROI. Making a perception that experience is directly proportional to both retail design and the shopper, and by adding both of them we can measure the respective footfall(approx.). It...

Design is an Experience. What is Experience? Experience is the knowledge that one gets when he uses a product or service and stays with the person for a lifetime. Experience can be classified into three layers: 1.      In this layer is where a customer gets an experience using a product or service 2.      In this layer, by revamping the retail experience  we can improve it before providing it to the customer with instant gratification 3.       In this layer the consumers are being provided with a transformational experience such as Phygital connect, 360 -degree experience, and many more. Customers always remember the experience they had so brands’ focus should be on creating the best of experience for the customer. The retail industry has transformed with time and technology thus imposing greater challenges for the retailers in terms of customer experience, which has evolved with the changes in industry trends. Init...

                                      “Change is what we emphasize!” W hile delivering a   “Change is what we emphasize!” While delivering a retail showroom design we always create something unique that doesn’t make us monotonous. So, we emphasize ‘change’ as it’s the only thing that lets us thrive in a world full of competitors. Our expertise in the wide range of services we offer also makes our clients protrude. While working on a retail store design we keep a bird-eye view from consumers’ thought process, that how it wants a store to be. Because the end consumer experience is ‘what’ matters the most. So, while delivering any retail store design we the three principles of the design intact: ●       Symmetry Everything from every angle of the retail store should go in the same symmetry throughout the store. It pleases the customer’s view and helps in creating that ‘i...

Retail - Traditional to Now! From traditional ways to the complex ways used nowadays in Retail Branding . As the decades progressed, retail experiences have also stridden from physical stores to e/m-commerce to phygital stores. Although branding was essential ever since in the industry. But in the digital age, it has become so necessary with the emergence of new startups that focus mainly on retail branding in order to establish their brand. “Positioning” is used across various platforms in the Retail Industry in form of different synonyms. As discussed above the complexity in retail branding nowadays, occurs because of: - Building up a separate positioning of the retailer & its own line of merchandise. Making positioning alluring enough for effective off-take of other manufacturer brands.   On account of luxury retail, the test is more grave as the physical stores keep on being the essential buyer touchpoint with the luxury brand. Key Challenges, Retail ...