The Detail - Navigation & Wayfinding Signages

From ancient times, we depend upon the wayfinding signages for navigation, and times haven’t changed till now. The large buildings, areas, avenues are always equipped with these big, creative, and innovative signage boards. Though the modern GPS (Global Positioning Systems) has taken over the majority of the market, ‘the old-school way, is the old-school way.’ Scientific advancements had led the satellites to work for the same, but we still see the large navigation signages on highways, expressways, trunk roads, etc. but that’s the outdoor talk! If we go indoors whether in hotels, malls, auditoriums, etc., and don’t find these wayfinding signages, we would literally get lost. The design agencies are responsible for these tech-savvy sign design which helps us in navigation throughout our way. What’s that ‘tech-savvy’ sign designs? - The inclusion of AR dates backs to the last decade or more when touchscreens and interactive kiosks were spread over in all airports, shopping malls, and corporate spaces.

The glance view at, “Augmented Reality for Indoor Wayfinding” -

The global system can’t position us in the concrete buildings, and yes it lost the war to be the best one. The cut-off in the signal range of GPS has increased the scope of indoor wayfinding. AR can help in “PHYGITAL NAVIGATION” with app integrated signages that can let you breach that ‘fifteen inches’ gap provided by GPS. the design people led AR indoor wayfinding in a manner to enhance your overall experience when you’re doors-in. The customized app-enabled is typically made to filter out the high traffic areas if to say in covid times 

Here Are Some Trends That Are Most Prolly To Be Followed This Year:

1. Digital transformation of shop windows -

A much greater focus is placed on capturing passer-by’s attention and attracting them to stores via sign designs. We have seen the transition from posters to monitors to interactive displays for several years now and this trend has been observed. They can be in the form of gesture-based interaction with content that reflects or react to the movement of people who pass by or can use second devices like smartphones to create competitive games.

2. The rise of VLC -

The Visible Light Communications (VLC) create a frictionless shopping experience with indoor digital signage platforms and wayfinding provided by GPS. We’ve seen more and more changes in shopping behavior during the pandemic, with less navigation and more focus on finding the things we need and leave fast. The integration of signage and smartphone allows VLC to facilitate this, highlighting the best path through shopping lists using digital signage that reflects key trends and fosters popular product combinations.

3. Bring it on-line -

This year, the world has been forced to shop mainly online, and the rapid trends will definitely continue and we’ll see an increase in shop-in-shop concepts where customized digital kiosks will enhance the visibility of brands, to which customers could easily gravitate online in luxurious department stores. Furthermore, we see an increase in apps that enable customer travel to begin indoors, thereby creating a cycle of repeated customer loyalty. Further integration with Beacon Technology can personalize the digital signage when you are in close proximity and guide you to the products that you have seen online.

4. CCC (Click, Collect, Customize) -

The popularity of digital signages has increased enormously by 2020, as customers ordered items online and collected from convenient locker dests. The demand for high and luxury consumer products, traditionally for in-store purchases using this method, is rising.

5. It’s Personal-ization -

Providing a personalized experience in a busy retail environment has a substantial impact on the loyalty and buying ratio. The link with applications, beacon technology, AR, VLCs, and facial recognition methods adds to the increased customer experience. Smaller and more flexible displays like electronic shelf labels, offer excellent opportunities to display individual contents on creative campaign messages that can be activated in a real-time manner according to changing market conditions, times, days, or shopper’s loyalty programs.

Lately and importantly, signs play a very crucial role in everyone’s daily life, we need direction on time. Whether they are traffic signs, social distancing signs (nowadays), navigation and wayfinding signs, etc. they act as our guardians to help us reach our dests.

Thanks for constantly reading our blogs of series “The Detail”, this would be the ‘the last hurray’ but we’ll soon come with a new interesting blog series. So stay safe, wear a mask, and READ A LOT.