D'Art Design

The current testing times have created a black hole where economies are shrunk, people are trapped in survival, so the brands and businesses. The term ‘ Branding Activation ’ doesn’t need any kind of introduction or awareness, as it is one of the sole activities on which brands rely on. Though the term doesn’t need awareness, the brand and its products need. Branding Activation creates the buzz about the brands and their products among the ‘ground-zero by personalizing brands to its audience. And yet the title of this listicle gets justified. What’s the successful Brand Activation Strategy? The brains behind answering this question have been scratched many times. People get into figuring out the best strategy but leave behind the importance of ‘how’ while activating. Some of the pointers including the ‘how' factor while performing brand activation:- Set Brand Goals - Brand activation calls for a lot of communication and clear objectives. Spending plenty of time and ma...

What is a Corporate Event? A form of event or a social activity organized by a corporate/business singleton. Employees, board members, stakeholders, customers, potential clients are not only circumscribed under the audience of a corporate event. There are many! Depending upon the reason (for the event), the audience is differentiated. To name to(reasons) for the events(organized) are motivation, award-distribution, milestones(marking) etc. We just discussed a form of events(corporate), now let’s know its types: Conferences - Often conducted to convey the information to a specific audience. Businesses use it as a tool to educate and motivate attendees and to increase their collaboration and engagement. Trade Shows/Exhibitions - Larger than conferences, where corporates rent a space to promote their products/services to their potential clients. Within a business, an organizing committee is made which takes care of all the planned instances which are listed in an itine...

Brands nowadays are more concerned about the visibility factor, as survival in the competition is the key. For that purpose, they rely on a retail agency that can provide brand identity in a sustainable way. What’s the successful Brand Activation strategy? A successful Brand Activation strategy is the one that can transform the insights into business realities. The one that can make brand positioning an effective way of placing the brand in the course of brand identity. Though a brand activation strategy is dependent on different variables such as objectives, resources(available), and the industry that changes ‘company-to-company & strategy-to-strategy’, but to make it successful an agency with an experienced team is required. The R&D for the same not only includes the study of brands’ target audience & demographics but also their approach on how they want to present in relation to recent times. A communication strategy is planned which includes brainstorming of ...