D'Art Design

  In the current times, when people are binging (online), ordering (online) but are physically (offline) to the outer world. These BTL marketing agency(ies) are using different BTL activities to drive traffic to their clients. Very effectively the marketing strategies are connecting and engaging with the audience. Since the concept of experiential marketing came into existence, BTL marketing , taking over the traditional marketing techniques and forms. As we are living in the big bang explo-sure of ‘Digitalization’, we had created a parallel universe ‘Virtually’. Without geographical boundaries (mostly with), the target audience of the brand is spread over and these activities play a great role in catching up with them. Not only it increases the sales but creates a better relationship with the customer and eventually ends up creating brand equity. How many types are of? Below the line marketing possesses around half a dozen types of activities, namely - ●    ...

  The first blog of the series - The Detail, talks precisely about Retail Branding . Widely concepted and curated, it covers the unique relation of retailer and the brand, how a branding agency can turn brand’s profit and revenue x-times through its branding services, and most importantly the Future of Retail Branding which is integrated as the core of this series. Branding has emerged as a top management priority from the past few decades till now (to the future), as the company’s one of the most valuable intangibles. In particular, branding affects consumer perception that leads to making the choice of the right retail store, to the loyalty which later turns into brand equity. Retailers (As) Brands Building the one ( brand equity ) for self (retailers) is a challenge, often among their competitors, despite focussing on revenue and profit only by selling manufacturer brands. Although many important branding principles apply, retailer brands differ sufficiently to the applica...

The current testing times have created a black hole where economies are shrunk, people are trapped in survival, so the brands and businesses. The term ‘ Branding Activation ’ doesn’t need any kind of introduction or awareness, as it is one of the sole activities on which brands rely on. Though the term doesn’t need awareness, the brand and its products need. Branding Activation creates the buzz about the brands and their products among the ‘ground-zero by personalizing brands to its audience. And yet the title of this listicle gets justified. What’s the successful Brand Activation Strategy? The brains behind answering this question have been scratched many times. People get into figuring out the best strategy but leave behind the importance of ‘how’ while activating. Some of the pointers including the ‘how' factor while performing brand activation:- Set Brand Goals - Brand activation calls for a lot of communication and clear objectives. Spending plenty of time and ma...

Brands nowadays are more concerned about the visibility factor, as survival in the competition is the key. For that purpose, they rely on a retail agency that can provide brand identity in a sustainable way. What’s the successful Brand Activation strategy? A successful Brand Activation strategy is the one that can transform the insights into business realities. The one that can make brand positioning an effective way of placing the brand in the course of brand identity. Though a brand activation strategy is dependent on different variables such as objectives, resources(available), and the industry that changes ‘company-to-company & strategy-to-strategy’, but to make it successful an agency with an experienced team is required. The R&D for the same not only includes the study of brands’ target audience & demographics but also their approach on how they want to present in relation to recent times. A communication strategy is planned which includes brainstorming of ...