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Showing posts with the label promotional planning

Corporate Events: An Overview

What is a Corporate Event? A form of event or a social activity organized by a corporate/business singleton. Employees, board members, stakeholders, customers, potential clients are not only circumscribed under the audience of a corporate event. There are many! Depending upon the reason (for the event), the audience is differentiated. To name to(reasons) for the events(organized) are motivation, award-distribution, milestones(marking) etc. We just discussed a form of events(corporate), now let’s know its types: Conferences - Often conducted to convey the information to a specific audience. Businesses use it as a tool to educate and motivate attendees and to increase their collaboration and engagement. Trade Shows/Exhibitions - Larger than conferences, where corporates rent a space to promote their products/services to their potential clients. Within a business, an organizing committee is made which takes care of all the planned instances which are listed in an itine...