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Showing posts with the label store rollout

Design is an Experience

Design is an Experience. What is Experience? Experience is the knowledge that one gets when he uses a product or service and stays with the person for a lifetime. Experience can be classified into three layers: 1.      In this layer is where a customer gets an experience using a product or service 2.      In this layer, by revamping the retail experience  we can improve it before providing it to the customer with instant gratification 3.       In this layer the consumers are being provided with a transformational experience such as Phygital connect, 360 -degree experience, and many more. Customers always remember the experience they had so brands’ focus should be on creating the best of experience for the customer. The retail industry has transformed with time and technology thus imposing greater challenges for the retailers in terms of customer experience, which has evolved with the changes in industry trends. Init...