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Showing posts with the label Retail Experience Center

HUMANIZING EXPERIENCE CENTRE DESIGN

The world is moving forward expeditiously. Now more and more information is online and competition has increased. The old-time flashy advertisement is no longer enough. Now the customer requires more than just a well-placed sales pitch. It has become more important than ever to establish a kinship between the brand and the customer. That’s what the experience centres are designed for! Designed specifically to make the customer feel part of the brand from the moment they enter. The experience centre is a TG-FOCUSED establishment, and it is designed accordingly. The design aspect of the experience centre can be divided into three broad categories and each builds on the previous aspect to give the customer a holistic experience that stays with the audience long after they have exited. THE DRAW      The experience centre and the brand identity run in a cycle like a yin and a yang. The brand identity influences how the experience centre is designed, aligned with the public pe...