D'Art Design

  In the current times, when people are binging (online), ordering (online) but are physically (offline) to the outer world. These BTL marketing agency(ies) are using different BTL activities to drive traffic to their clients. Very effectively the marketing strategies are connecting and engaging with the audience. Since the concept of experiential marketing came into existence, BTL marketing , taking over the traditional marketing techniques and forms. As we are living in the big bang explo-sure of ‘Digitalization’, we had created a parallel universe ‘Virtually’. Without geographical boundaries (mostly with), the target audience of the brand is spread over and these activities play a great role in catching up with them. Not only it increases the sales but creates a better relationship with the customer and eventually ends up creating brand equity. How many types are of? Below the line marketing possesses around half a dozen types of activities, namely - ●    ...

From ancient times, we depend upon the wayfinding signages for navigation, and times haven’t changed till now. The large buildings, areas, avenues are always equipped with these big, creative, and innovative signage boards. Though the modern GPS (Global Positioning Systems) has taken over the majority of the market, ‘ the old-school way, is the old-school way. ’ Scientific advancements had led the satellites to work for the same, but we still see the large navigation signages on highways, expressways, trunk roads, etc. but that’s the outdoor talk! If we go indoors whether in hotels, malls, auditoriums, etc., and don’t find these wayfinding signages, we would literally get lost. The design agencies are responsible for these tech-savvy sign design which helps us in navigation throughout our way. What’s that ‘tech-savvy’ sign designs? - The inclusion of AR dates backs to the last decade or more when touchscreens and interactive kiosks were spread over in all airports, shopping malls, and...

  It’s not possible to ignore these big billboards every time you’re traveling. They are placed intentionally with a bigger size to catch your eyeballs. The meaning is inside the words “ Out of Home Advertising ”. Ironically, inside the home, there are many mediums these advertising agencies use to gather attention like radio, television, and print media. But OOH, they have lesser. The limitation is the need for innovation. And the innovation leads to a better future and here in the fourth slice of our blog series “The Detail” we’ll discuss the future of OOH Advertising in correspondence with current times. EYE FOR EYE It’s the born-human nature of seeking and enjoying the clout, and it is being used like ‘sex and lust’ in the industry to catch the eye and the ROI. Just straightforwardly, people use the medium of Out of Home Advertising to be a way of brand building and be visible to a larger audience. Like in New York, Times Square is treated as a status symbol and one gets c...

  Categorically mannequins are articulated dolls used by tailors, window dressers, artists to display their clothing. An artist’s jointed model carries the ‘word history’ from France to the flemish ‘manekken’. In the visual merchandising  and fashion industry, they play a very major role. The mannequins ‘were’ and ‘now’ are extensively used for shop display purposes. In this blog, we’ll figure out different time assortments from history, to the present, and to the future. As the mannequins carry a rich history, it will be more interesting to map out their roots to the present day. In the past hundred years, figures are changing to reflect advents of window shopping, subversive androgyny, liberation for women, wartime rationing, fetishism in barbies, fiberglass, and Twiggy. Shapes rotate from poles to lunettes and backgrounds. To date, models reflect changing stances on the female form, patterns of consumer behavior, material and technological developments, which are sym...

                                                   If you’re not visible, you’re not sellable . For the sole purpose of visibility, visual merchandising is done to catch the eyes. From ‘Le Bon Marche’ to attractive displays in branded stores nowadays, we have come a long way. The revolutionary ‘Tony Morgan perspective’ has changed them in 90 to 360 degree way which we witness today. The concept of retail merchandising has become more popular due to large openings of pop-up stores all around the country and every brand is after it. As it creates an ease of merchandise and retail at the same time.   Through this blog today, we’ll cover the need, the place, the use, and some techniques. Why do we Display? As visual merchandising plays a great role in increasing the visibility of the brand and hence the brand loyalty. The trajectory of this visual r...