A Successful Brand Activation Strategy

Brands nowadays are more concerned about the visibility factor, as survival in the competition is the key. For that purpose, they rely on a retail agency that can provide brand identity in a sustainable way.

What’s the successful Brand Activation strategy?

A successful Brand Activation strategy is the one that can transform the insights into business realities. The one that can make brand positioning an effective way of placing the brand in the course of brand identity. Though a brand activation strategy is dependent on different variables such as objectives, resources(available), and the industry that changes ‘company-to-company & strategy-to-strategy’, but to make it successful an agency with an experienced team is required.

The R&D for the same not only includes the study of brands’ target audience & demographics but also their approach on how they want to present in relation to recent times.

A communication strategy is planned which includes brainstorming of creative campaigns and in-depth insights of brands’ target audience. An emotional connection is hooked with brands’ stories from different angles.

For example:

For HITACHI, D’Art curated the brand activation strategy which was executed at the Chennai, Tamil Nadu.

Another pointer that needs to be added is “What” is the cause’ that drives the consumer’s intellect about your brand either in purchasing or on believing in brands’ vision.

‘Word out of mouth’ is an age-old proven method where you can gather a larger community if you have engaged the prima in the first place. But from the start to the continuing process, loyalty is the factor ‘major’ which is to be done in a 2-way process.

“If you will give, you will earn” - Loyalty

Maintaining the course afterward is the key.

After proper activation planning, an activation is successful only if it is executed in a perfect manner. From marketing to PR (Public Relation) to customer service to UX (User Experience) everything is countable in perfect execution. And the most important DESIRED RESULT needs to be achieved.

 “What do you understand by a Brand Libretto?”

 A brand libretto or a brand playbook is a document(ed) after both ‘Activation Planning’ and ‘Activation Execution’. A good libretto eloquent a strategic vision for the brand. It is helpful in future branding, communication, marketing, and innovation strategies. The ‘must-ones’ that needed to be included in your brand libretto are as follows:

●      Value hypothesis for ‘key’ spots.

●      Emotional and functional RTB’s.

●      Brand’s tone & personality.

●      Brand’s voice and know-how’s

 In a nutshell, to plan and execute a successful Brand Activation strategy, brands’ vision, background story, and appeal need to be turned into life to trigger consumer’s fervor in order to drive their purchase behavior. The connection made at the ‘POS’ should be strong enough to convey the brand’s value via oral communication and

That’s what we call a perfect strategy!