D'Art Design

In layman terms, When interiors are designed for retail spaces, integrating the brand’s narrative is known as Retail Interior Design . They are meant for a purpose and the reason both at the same time. The reason is well understood for boosting sales and brand visibility, and the purpose is of providing a retail experience ‘better than ever to the consumers.   Many times, the competition ins the industry makes these brands spend millions of bucks on their retail stores in order to provide experience exceptional than their competitor. The best experience just comes from the “life” itself and when a brand jolts both of them and provides an Experiential Lifestyle, that moment it starts creating history.   From the word ‘history’ we can recall the main objective of this series, the futuristic approach, but for the future, we have to know the literal roots of our subject ‘ retail interior design ’ . Yes, I’m talking about Agora, Forum, Bazaar, and Labyrinthine Souk, what ...

  The first blog of the series - The Detail, talks precisely about Retail Branding . Widely concepted and curated, it covers the unique relation of retailer and the brand, how a branding agency can turn brand’s profit and revenue x-times through its branding services, and most importantly the Future of Retail Branding which is integrated as the core of this series. Branding has emerged as a top management priority from the past few decades till now (to the future), as the company’s one of the most valuable intangibles. In particular, branding affects consumer perception that leads to making the choice of the right retail store, to the loyalty which later turns into brand equity. Retailers (As) Brands Building the one ( brand equity ) for self (retailers) is a challenge, often among their competitors, despite focussing on revenue and profit only by selling manufacturer brands. Although many important branding principles apply, retailer brands differ sufficiently to the applica...

  Yes, the title is giving directional clues towards ‘Market Segmentation’, the most important part while making a marketing strategy. Market Segmentation determines how the organization, on the basis of age, income, personality, or behavior has divided its consumers. These segments can be used later to optimize products and promotions for different consumers. Market segmentation at its core is the practice where it divides the target audiences into approachable groups. It generates market subsets based on the demographics, needs, priorities, common concerns, and other psychographic/behavioral criteria that are used to better understand the target audience. You can leverage the product, sales, and marketing strategies by understanding these market subsets. Creating marketing communications using both traditional and digital platforms, the segmentation will allow to improve responses and reduce buying costs. These segments can also boost the development cycles of products by provid...

The current testing times have created a black hole where economies are shrunk, people are trapped in survival, so the brands and businesses. The term ‘ Branding Activation ’ doesn’t need any kind of introduction or awareness, as it is one of the sole activities on which brands rely on. Though the term doesn’t need awareness, the brand and its products need. Branding Activation creates the buzz about the brands and their products among the ‘ground-zero by personalizing brands to its audience. And yet the title of this listicle gets justified. What’s the successful Brand Activation Strategy? The brains behind answering this question have been scratched many times. People get into figuring out the best strategy but leave behind the importance of ‘how’ while activating. Some of the pointers including the ‘how' factor while performing brand activation:- Set Brand Goals - Brand activation calls for a lot of communication and clear objectives. Spending plenty of time and ma...

  Can you understand the difference between an interior decorator and an interior designer? From that difference, we can bridge the versuz of contemporary interior design to modern interior design.   “Anyone can be an interior decorator, but not anyone can an interior designer” The words 'modern' and 'contemporary' are always thought to be synonymous, and it’s not a talk only about interior design. Let’s take the Modern Interior Design first, The period of ‘modern’ was between the beginning and the half of the 20th century, and Florence Knoll, Le Corbusier, Ray Eames, and Charles was its main protagonists. One of the main features of modern design was and still is its focus on block colors. If you come across a room with many industrial materials colored in basic hues that are only minimally decorated but not quite minimalist, it is most likely designed to fit modern styles. Defining modern interior design can be a challenge simply because it lasted for more...

What is a Corporate Event? A form of event or a social activity organized by a corporate/business singleton. Employees, board members, stakeholders, customers, potential clients are not only circumscribed under the audience of a corporate event. There are many! Depending upon the reason (for the event), the audience is differentiated. To name to(reasons) for the events(organized) are motivation, award-distribution, milestones(marking) etc. We just discussed a form of events(corporate), now let’s know its types: Conferences - Often conducted to convey the information to a specific audience. Businesses use it as a tool to educate and motivate attendees and to increase their collaboration and engagement. Trade Shows/Exhibitions - Larger than conferences, where corporates rent a space to promote their products/services to their potential clients. Within a business, an organizing committee is made which takes care of all the planned instances which are listed in an itine...

“Let’s connect the roots” The roots of visual merchandising date to the mid-1800s when Aristide Boucant opened the world’s first departmental store ‘Le Bon Marche’ in Paris with his innovative distribution of goods. From displaying the wares on the table in the front of the stores to having small front windows to innovative and attractive Visual Merchandising (including mannequins, planograms, doodle designs) we have come a long way. In the past times, the approach was simple but it was profitable (according to times) as it was a new thing and people were absorbing it well. ‘The most attractive on the front was the initial thought those days because of carting products on stalls and displaying on the streets. The ‘put-out’ factor was the most emphasized. For real, if we are discussing the history of visual merchandising , we just can’t miss out on the book ‘Visual Merchandising’ by Tony Morgan, which changed the retail to how we see it now, as it explains the production of large...