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Is Experience Common Between A Retail Design And A Shopper ?

Experience can be considered as the long-lasting effect, either provided or self-instigated about an event, happening, or any kind of activities. From the advent of the 21st-century people are expecting or getting experiences everywhere they go(literally). Did you feel that? The dimension talk is among some of the factors that incite the experience. Right from the hippocampus, we start the process of preserving and retrieving experiences and people nowadays are going only for that single thing. The design industry is a giant in appending them in both (2 and 3) D. The retail industry by incorporating the design industry is into creating retail stores which are capable of providing the shopper experience which is enduring, triggers repeat purchase, narrates brand’s story, and helps brands generate required ROI. Making a perception that experience is directly proportional to both retail design and the shopper, and by adding both of them we can measure the respective footfall(approx.). It’s not only about the footfall(entered) but also about the footfall left with purchase (of products) and satisfaction. “We acknowledge that store design contributes significantly” but the employees, who are the frontline with the customers should be well-informed about each and every product, as they also contribute to providing the experience to the customers. A best retail store design is a must with hospitality(experienced) as it is an addition to the purchase behavior.

What do you understand by Retail Store Design? 

“There’s so much competition out there” But how to win the stake?

Just by creating a difference with the adversaries. Setting apart is the option for the difference and RTB (Reason to Believe) should be extravagant, straightforward, and relevant to their expectations. The co-relating factor to the experience is ‘success’ which can be measured in today’s time of rivalry.

How can you design the retail store to make it more experiential?

Some suggestions are as follows:

●      Take a human-approach.

●      Focus on the brands’ narration.

●      Shun “lipstick on a pig”

●      Deal with every customer differently. 

To the gradual end, formulation to the human-approached design, the experience starts and ends on & in the brains. Once a perception made about the brand, it literally sustains over a period of time but the question that arises here is, does it require a prompt? Or the loyalty is exchanged from both ends (brand and customer).

 

 

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