Skip to main content

Bit Part of Mystery Shopping!

There are so many debates going on whether Mystery Shopping is legal or illegal. But before reaching a point or conclusion we should look at how they are conducted from a geographical-eye. MSPA(Mystery Shopping Providers Association) has given certain guidelines and principles(ethical and technical) that must be followed, though they differ from country to country, but yes! They just are obeyed.

What exactly Mystery Shopping is?

In layman’s words, it is described as spying done by a company(or a third party company) on its staff, or auditing is done to check the quality of service, the organization, and management.

Many brands conduct mystery shopping by using trained individuals in order to determine:

      Proper placement of POP(Point of Purchase) materials.

      Store traffic patterns.

      Consumer product placements.

      Price checks.

In a parallel world, there also talks about “whether mystery shopping is quietly enforcing federal law”.

Trained individuals acting as federal agents and a cold war is going on within a company. But we need to know, every ethic can’t be obeyed if violating it is good for the boss or nation. Limits are usually crossed, actions may get brutal, conduct may be inhumane but ‘something is done for a reason, is something done for a reason’.

A legend says that “there’s something shady going on” is the root of mystery shopping and audits. Also, if everything would be so right and truthful, wouldn’t we living in ‘Satyuga’.

Till here things got so cold, so let's normalize it! It is very much right that mystery shopping is legal and it plays a major while keeping a check on brands’ services and employees. The questions googled or recommended about mystery shopping are relevant to an extent but nothing can’t be done as everything has its own ‘boon and curses’. 

# The Bit Part

Mystery shopping is delineated for providing valuable information that would be useful to graph a business service or product. Mystery/Secret shoppers are hired either on ‘freelance’ or via ‘agency as they are trained to notice the smallest aspects. In a positive way, mystery shopping can be used to observe and detect the best employee who can be awarded.

Comments

Popular posts from this blog

Merchandising - The Visual Way

“Let’s connect the roots” The roots of visual merchandising date to the mid-1800s when Aristide Boucant opened the world’s first departmental store ‘Le Bon Marche’ in Paris with his innovative distribution of goods. From displaying the wares on the table in the front of the stores to having small front windows to innovative and attractive Visual Merchandising (including mannequins, planograms, doodle designs) we have come a long way. In the past times, the approach was simple but it was profitable (according to times) as it was a new thing and people were absorbing it well. ‘The most attractive on the front was the initial thought those days because of carting products on stalls and displaying on the streets. The ‘put-out’ factor was the most emphasized. For real, if we are discussing the history of visual merchandising , we just can’t miss out on the book ‘Visual Merchandising’ by Tony Morgan, which changed the retail to how we see it now, as it explains the production of large...

What Are The Most Effective Branding Elements Of A Shop Design?

Branding is indeed one of the most crucial aspects of a retail business. There is a misconception that the logo or slogan of a company is its main branding element. However, retailers and businessmen should be aware of the fact that branding is actually associated with each and every retail element that communicates the brand’s values, message, personality, and identity to the customers.  When talking about a retail store, branding plays a significant role in creating a memorable and interactive shopping experience for the customers that further makes it easier for them to remember your brand. And clearly, in order to accomplish this, a brand needs to implement an immersive shop design .   Through the medium of this article, our readers will discover some of the most effective branding elements that should be incorporated in a retail store layout, that will further help businesses create a cohesive and consistent image and experience maximum benefits. Hence, let us get sta...

A Successful Brand Activation Strategy

Brands nowadays are more concerned about the visibility factor, as survival in the competition is the key. For that purpose, they rely on a retail agency that can provide brand identity in a sustainable way. What’s the successful Brand Activation strategy? A successful Brand Activation strategy is the one that can transform the insights into business realities. The one that can make brand positioning an effective way of placing the brand in the course of brand identity. Though a brand activation strategy is dependent on different variables such as objectives, resources(available), and the industry that changes ‘company-to-company & strategy-to-strategy’, but to make it successful an agency with an experienced team is required. The R&D for the same not only includes the study of brands’ target audience & demographics but also their approach on how they want to present in relation to recent times. A communication strategy is planned which includes brainstorming of ...