Bit Part of Mystery Shopping!

There are so many debates going on whether Mystery Shopping is legal or illegal. But before reaching a point or conclusion we should look at how they are conducted from a geographical-eye. MSPA(Mystery Shopping Providers Association) has given certain guidelines and principles(ethical and technical) that must be followed, though they differ from country to country, but yes! They just are obeyed.

What exactly Mystery Shopping is?

In layman’s words, it is described as spying done by a company(or a third party company) on its staff, or auditing is done to check the quality of service, the organization, and management.

Many brands conduct mystery shopping by using trained individuals in order to determine:

● Proper placement of POP(Point of Purchase) materials.

● Store traffic patterns.

● Consumer product placements.

● Price checks.

In a parallel world, there also talks about “whether mystery shopping is quietly enforcing federal law”.

Trained individuals acting as federal agents and a cold war is going on within a company. But we need to know, every ethic can’t be obeyed if violating it is good for the boss or nation. Limits are usually crossed, actions may get brutal, conduct may be inhumane but ‘something is done for a reason, is something done for a reason’.

A legend says that “there’s something shady going on” is the root of mystery shopping and audits. Also, if everything would be so right and truthful, wouldn’t we living in ‘Satyuga’.

Till here things got so cold, so let's normalize it! It is very much right that mystery shopping is legal and it plays a major while keeping a check on brands’ services and employees. The questions googled or recommended about mystery shopping are relevant to an extent but nothing can’t be done as everything has its own ‘boon and curses’.

# The Bit Part

Mystery shopping is delineated for providing valuable information that would be useful to graph a business service or product. Mystery/Secret shoppers are hired either on ‘freelance’ or via ‘agency as they are trained to notice the smallest aspects. In a positive way, mystery shopping can be used to observe and detect the best employee who can be awarded.

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