Visual merchandising solutions

"Visual treat to engage the audience"

Visual merchandising is a marketing strategy used by retail companies in order to attract more customers inside their store and generate more sales using this strategy. Using this marketing technique helps retailers to engage the shoppers as well as improve the customer experience with the brand. A retailers store atmosphere, design and layout are the most important factors which affect the overall purchase decision of the customers. Visual merchandising helps retailers to have a competitive advantage over their competitors by using innovative techniques to display their products. Today many successful businesses have adopted this strategy for the overall growth of the brand.

Do you want to incorporate this strategy in your retail outlets? What are you waiting for.. Come contact us at D’Art Design.

At D’Art Design we focus on providing your customers with the best experience when they visit your retail outlet. We focus on attracting customers from outside the store, maximize exposure to your merchandise and create a seamless shopping experience. As a retail design agency we focus on providing creating and innovative designs which will help you gain again a competitive edge over you competitors. The various merchandising techniques used by us are Standalone POP Display, Retail shelving Display and Clothing Display. As per your need and preferences and the category of the products sold a technique is adopted to provide retail store with a brand identity very different from others.

The effectiveness of the retail display does not depend on how simple or how complicated it is all it depends on is what visual merchandising strategy is used to increase sales.

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Merchandising - The Visual Way

“Let’s connect the roots” The roots of visual merchandising date to the mid-1800s when Aristide Boucant opened the world’s first departmental store ‘Le Bon Marche’ in Paris with his innovative distribution of goods. From displaying the wares on the table in the front of the stores to having small front windows to innovative and attractive Visual Merchandising (including mannequins, planograms, doodle designs) we have come a long way. In the past times, the approach was simple but it was profitable (according to times) as it was a new thing and people were absorbing it well. ‘The most attractive on the front was the initial thought those days because of carting products on stalls and displaying on the streets. The ‘put-out’ factor was the most emphasized. For real, if we are discussing the history of visual merchandising , we just can’t miss out on the book ‘Visual Merchandising’ by Tony Morgan, which changed the retail to how we see it now, as it explains the production of large...

The Detail - Navigation & Wayfinding Signages

From ancient times, we depend upon the wayfinding signages for navigation, and times haven’t changed till now. The large buildings, areas, avenues are always equipped with these big, creative, and innovative signage boards. Though the modern GPS (Global Positioning Systems) has taken over the majority of the market, ‘ the old-school way, is the old-school way. ’ Scientific advancements had led the satellites to work for the same, but we still see the large navigation signages on highways, expressways, trunk roads, etc. but that’s the outdoor talk! If we go indoors whether in hotels, malls, auditoriums, etc., and don’t find these wayfinding signages, we would literally get lost. The design agencies are responsible for these tech-savvy sign design which helps us in navigation throughout our way. What’s that ‘tech-savvy’ sign designs? - The inclusion of AR dates backs to the last decade or more when touchscreens and interactive kiosks were spread over in all airports, shopping malls, and...

The Detail - Visual Merchandising

If you’re not visible, you’re not sellable . For the sole purpose of visibility, visual merchandising is done to catch the eyes. From ‘Le Bon Marche’ to attractive displays in branded stores nowadays, we have come a long way. The revolutionary ‘Tony Morgan perspective’ has changed them in 90 to 360 degree way which we witness today. The concept of retail merchandising has become more popular due to large openings of pop-up stores all around the country and every brand is after it. As it creates an ease of merchandise and retail at the same time. Through this blog today, we’ll cover the need, the place, the use, and some techniques. Why do we Display? As visual merchandising plays a great role in increasing the visibility of the brand and hence the brand loyalty. The trajectory of this visual r...

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