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Is It that Shoppers Aren't Shopping ?

 

Heat Map Analysis: Unique approach to figure out customer’s shopping patterns.

The world is full of creativity and diverse culture thus it becomes very important to analyse more about the buying patterns of the shoppers in your retail store. Voila Heat Map Analysis comes into picture. This is a wonderful technique that helps retailers to identify maximum and minimum footfall areas within the store. In store CCTV systems are installed to track the accurate data for all shopper’s activities. This technique helps to determine what all products have gained more customer attraction and where improvement needs to be done. It all starts with tracking in shop behaviour of customers resulting in analysing and generating reports in heatmaps format. All the meaningful and relevant data gathered includes passer-by’s, dwell time and many more. The advantage of using this method to track your customers is that all the footage stays within the store thus there will be no privacy issues from the side of customer’s.



D’Art is a retail design agency providing service of heat map analysis for your store. Using this technique helps retailers to identify the gaps and shifts which have occurred in the shopper’s behaviour and recent changes in the market environment so that actions can be taken before the competitors. We provide you with 360° view of the store providing you with every minute detailing. It assists in anticipating real time data helping you improve your workings correspondingly. To use this upcoming method in order to deeply understand the buying patterns of diverse customers contact us.


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