D'Art Design

  "Visual treat to engage the audience"   Visual merchandising is a marketing strategy used by retail companies in order to attract more customers inside their store and generate more sales using this strategy. Using this marketing technique helps retailers to engage the shoppers as well as improve the customer experience with the brand. A retailers store atmosphere, design and layout are the most important factors which affect the overall purchase decision of the customers. Visual merchandising helps retailers to have a competitive advantage over their competitors by using innovative techniques to display their products. Today many successful businesses have adopted this strategy for the overall growth of the brand. Do you want to incorporate this strategy in your retail outlets? What are you waiting for.. Come contact us at D’Art Design. At D’Art Design we focus on providing your customers with the best experience when they visit your retail outlet. We focus on attract...

  Heat Map Analysis: Unique approach to figure out customer’s shopping patterns. The world is full of creativity and diverse culture thus it becomes very important to analyse more about the buying patterns of the shoppers in your retail store. Voila Heat Map Analysis comes into picture. This is a wonderful technique that helps retailers to identify maximum and minimum footfall areas within the store. In store CCTV systems are installed to track the accurate data for all shopper’s activities. This technique helps to determine what all products have gained more customer attraction and where improvement needs to be done. It all starts with tracking in shop behaviour of customers resulting in analysing and generating reports in heatmaps format. All the meaningful and relevant data gathered includes passer-by’s, dwell time and many more. The advantage of using this method to track your customers is that all the footage stays within the store thus there will be no privacy issues from the...