Skip to main content

BENEFITS OF HEAT MAPS FOR ANY PHYSICAL RETAIL STORE.

http://www.dartdesign.in/




Gain a greater understanding of consumer behavior from the moment they enter a store to when they leave.

By leveraging heat maps, you can bridge the gap between the online and in-store experiences.

Optimize your store layout: From heat map you can understand customer flow and that is essential for enhancing your store layout.

Boost sales: By tracking customer movements, you can identify the areas that customers gravitate toward and use that data to inform product placement decisions.

Maximize your resources: You can detect where customers congregate most and send team members to that zone.

Deploy more effective campaigns: Besides staffing, you can also use the data from heat maps to measure the performance of your marketing and promotional efforts.

Putting customer data to work: As the data e-retailers collect from monitoring clicks, your physical retail store can glean incredible insights.



Contact Number: +91 - 9818817555

Design Studio:  #504 5th Floor, SRS Tower, Sector - 31, Mathura Road, Faridabad, Haryana

E-mail: info@dartdesign.in

Comments

Popular posts from this blog

Merchandising - The Visual Way

“Let’s connect the roots” The roots of visual merchandising date to the mid-1800s when Aristide Boucant opened the world’s first departmental store ‘Le Bon Marche’ in Paris with his innovative distribution of goods. From displaying the wares on the table in the front of the stores to having small front windows to innovative and attractive Visual Merchandising (including mannequins, planograms, doodle designs) we have come a long way. In the past times, the approach was simple but it was profitable (according to times) as it was a new thing and people were absorbing it well. ‘The most attractive on the front was the initial thought those days because of carting products on stalls and displaying on the streets. The ‘put-out’ factor was the most emphasized. For real, if we are discussing the history of visual merchandising , we just can’t miss out on the book ‘Visual Merchandising’ by Tony Morgan, which changed the retail to how we see it now, as it explains the production of large...

What Are The Most Effective Branding Elements Of A Shop Design?

Branding is indeed one of the most crucial aspects of a retail business. There is a misconception that the logo or slogan of a company is its main branding element. However, retailers and businessmen should be aware of the fact that branding is actually associated with each and every retail element that communicates the brand’s values, message, personality, and identity to the customers.  When talking about a retail store, branding plays a significant role in creating a memorable and interactive shopping experience for the customers that further makes it easier for them to remember your brand. And clearly, in order to accomplish this, a brand needs to implement an immersive shop design .   Through the medium of this article, our readers will discover some of the most effective branding elements that should be incorporated in a retail store layout, that will further help businesses create a cohesive and consistent image and experience maximum benefits. Hence, let us get sta...

A Successful Brand Activation Strategy

Brands nowadays are more concerned about the visibility factor, as survival in the competition is the key. For that purpose, they rely on a retail agency that can provide brand identity in a sustainable way. What’s the successful Brand Activation strategy? A successful Brand Activation strategy is the one that can transform the insights into business realities. The one that can make brand positioning an effective way of placing the brand in the course of brand identity. Though a brand activation strategy is dependent on different variables such as objectives, resources(available), and the industry that changes ‘company-to-company & strategy-to-strategy’, but to make it successful an agency with an experienced team is required. The R&D for the same not only includes the study of brands’ target audience & demographics but also their approach on how they want to present in relation to recent times. A communication strategy is planned which includes brainstorming of ...